www.lums.lancs.ac.uk/forecasting Forecasting Centre Success Stories PROJECT SUMMARIES Trend Estimation in the Tactical Horizon Executive summary This project developed statistical forecasting models for FMCG manufacturer Beiersdorf. Focus of the project was on the tactical horizon (8 to 18 months ahead), hence by applying trended models forecasting accuracy is increased. Challenge overview Beiersdorf (BDF) is a global fast m

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