Case Study

Trek uses mobile retargeting to drive iPad app installs

Trek uses mobile retargeting to drive iPad app installs

Pages 2 Pages

Trek uses mobile retargeting to drive iPad app installs Trek, a globally recognized cycling manufacturer and distributor, wanted to engage their customers and bicycle enthusiasts with background on new products, seasonal offerings, and success stories of brand-sponsored athletes. With the release of their fi rst iPad-only digital magazine, @trekbikes, Trek leaned on AdRoll to drive installs of their iPad app and build a constant viewer base.

Join for free to read