TREK BICYCLES CONSUMER GOODS & RETAILinitial use of the tools was primarily limited to simulating laboratory testing to help predict bicycle stiffness performance characteristics such as sprinting, climbing, and cornering. By predicting stiffness values in the virtual world, they could better balance the need to put physical bike gear through its paces in order to meet performance targets. “We’d previously been doing more design iterations and expending significant resources to get the bike weight and stiffness to a target we were happy with,” Maas recalls. “Using simulation to predict that weight and stiffness ahead of time reduced the number of make-and-break cycles necessary to get where we needed to be.” Fresh off those early successes, and with Maas and another specia

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