Education Treehouse What Are People Saying? Goals 1. Increase program enrollment 2. Increased brand awareness 3. Better campaign efficiency Treehouse, a code education platform, is cracking the code on accessible education. They want to diversify the technology industry by offering a variety of educational programs for coding as well as apprenticeships to help professionals advance their career. What Were Their Objectives Treehouse was managing their paid search efforts internally, but knew they were wasting money. When Logical Position (LP) reached out to Treehouse, they knew it was time to make some changes and begin a partnership. Treehouse had three Google Ads accounts before working with LP— we consolidated these into one so that we could track spend better and optimize more

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