Case Study

TreeHouse F oods

TreeHouse F oods

www.treehousefoods.com TreeHouse Foods Heartland Business Systems FOOD/BEVERAGES Background After TreeHouse Foods acquired the Flagstone Foods group and the private brands portion of ConAgra Foods, they needed to update their investor website to display the broadened base of products under the TreeHouse Foods corporate umbrella. As part of the acquisitions, TreeHouse rebranded the websites of the acquired brands, and grouped them into five product pillars. To showcase the acquired brands, TreeHouse Foods reached out to Heartland Business Systems (HBS) to assist with redesigning www.treehousefoods.com. The TreeHouse Foods legal and marketing teams provided design ideas, and HBS provided technology to support

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