Case Study Cook – An American Express Travel Representative 48% Lead Generation Conversion Rate Lift Business: B2B and Consumer Service Sector: Travel Tourism Optimized Conversion: Telephone and Online Lead Generation Inquiries Test: A/B/n test on paid search landing page Website: www.planetamex.com WiderFunnel Marketing Optimization Case Study Cook – An American Express Travel Representative ©2007-12 WiderFunnel Marketing Inc. www.widerfunnel.com Travel Agency Gets 48% More Phone Calls Each Day After Conversion Optimization Testing Learn how Cook – An American Express Travel Representative used conversion rate optimization to dramatically lift both phone calls to its agents and onli

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