CHALLENGE To identify opportunities to up-sell and crosssell by mining key misfielded data across 27 million records relating to consumer ownership of large durables such as boats, motor vehicles and motor homes. SOLUTION Trillium Software System® CRM Data Warehousing RESUL T Created a new suite of products that allowed them to identify owners of specific types of major consumer durables by analyzing 14 million records—a full 50 percent

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