CHALLENGE Due to acquisitions and multiple hotel chains, customer data contained duplicates and inaccuracies. The goal was to use a data warehouse to identify and offer promotions to high-value customers who stay at multiple Cendant hotel chains and properties SOLUTION Trillium Software System ® Packaged ETL solutions RESUL T In one year, the solution more than paid for itself by reducing the number of records Cendant submitted to out

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