Transforming The Car Showroom Experience

2 Pages

The Business Challenge: The company recognised that car buyers walking into a dealership are not always ready to take a test drive and the static format of a printed brochure can’t quite bring the propositions to life. Once the decision to purchase has been made, taking a customer off the showroom floor to sit at a desk in front of a PC for the remainder of the sales process can “kill the passion” involved in buying a car. The manufactu

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Transforming The Car Showroom Experience

Transforming The Car Showroom Experience

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