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Transforming la Rinascente’s Customer Loyalty Program through Business Services

Transforming la Rinascente’s Customer Loyalty Program through Business Services

Accenture
Pages 4 Pages

Transforming la Rinascente’s Customer Loyalty Program through Business ServicesSummary Italian fashion and luxury goods retailer la Rinascente is working with Accenture on a nine-year deal to implement a restructured customer service loyalty program and key marketing capabilities. la Rinascente sought to enhance its customer loyalty program to improve its interaction with loyal customers and in turn, more effectively target and capita

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