Case Study
Transforming grateful patient fundraising with artificial intelligence
Transforming grateful patient fundraising with artificial intelligence It doesn’t matter where you are with your grateful patient program (GPP). You could be just starting out, have an established and proven practice or somewhere in the middle. In each of these stages, there are opportunities to transform efficiency that empowers your fundraisers to personally reach out to each grateful patient and inspire giving at a scale that hasn’t been possible in the past. Grateful patient programs are excellent tools for discovering new donors and sup- porters for health care organizations. With a fresh memory of care received, these prospective donors potentially have a built-in affinity for their health care providers. However, personally appealing to this continually growing pool o