Case Study
Trace Supply Chains Before Market Entry
Trace Supply Chains Before Market Entry situation approach analysis value SUCCESS STORY Before developing products for new international markets, a multibillion dollar canned food company needed to know where vegetables were being sourced from in pivotal countries. Fuld + Co. assessed commodity indices and government data, followed by a study of top CPG companies and products using speci?c vegetables in these countries. Identi?ed ke