Case Study
Toyota’s Regional Focus: Global Ambition
Toyo T a ’s regional focus: global ambition i n June 2003, t oyota motor c orporation announced a major investment in automotive engineering design through the creation of a t echnical Design c enter for the a sia Pacific region. t hey chose g reentree to help them breathe life into their vision. t oyota t echnical c enter a sia Pacific a ustralia Pty l td boasts a $47m state-of-the- art design centre in melbourne employing over 150 people