Toyota & Mumsnet Case Study Client: Toyota UK Event Location: Toyota UK HO, Epsom, Surrey Event Theme: Self Drive Initial Brief: Despite being a world leader in hybrid car sales, Toyota UK wanted to attract the all important family market and resolve and dispel some of the common misconceptions many people have about hybrid cars. Having run an advertising campaign to engage with mums, specifically via the Mumsnet website, Toyota wanted

Join for free to read