TownNews partnered with GoodData to launch Data Insights, helping community media outlets turn siloed data into actionable intelligence. The platform integrates sources like Google Analytics to show how content drives revenue, engagement, and subscriptions. Editors can track article performance, audience trends, and ad impact without manual reports. In the first two weeks, 29 customers signed on, some recovering lost ad revenue immediately. Future plans include real-time and predictive analytics to inform decisions as stories are written. The tool has already added features like revenue per page view and content cost analysis.

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