Adobe Customer Story Tourism Australia, through travelers’ eyes. Tourism authority showcases authentic travel experiences with Livefyre, part of Adobe Experience Manager. “Livefyre created greater efficiencies in organizing content, storing our assets, and rights management—it’s definitely helped take us to the next level. ” John Mackenney, GM, Digital Transformation, Tourism Australia RESULTS SOLUTION Adobe Marketing Cloud, including Livefyre, part of Adobe Experience Manager EMPOWERS a small team to run big projects 30% ENGAGEMENT lift and 77% increase in leads INCREASE in visitor time spent on site Over 1,500 pieces of content are published DAILY 66%Adobe Customer Story Real travelers, real stories With so many unique destinations to explore, travelers are faced with endless poss

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