Toshiba TFIS Engages B2B Sales Teams in a Social Selling Initiative through Tailored Training and the Sociabble Platform
Toshiba TFIS Engages B2B Sales Teams in a Social Selling Initiative through Tailored Training and the Sociabble Platform
5 PagesCASE STUDY T oshiba TFIS Engages B2B Sales T eams in a Social Selling Initiative through T ailored T raining and the Sociabble Platform www.sociabble.com - 2017, all rights reserved.www.sociabble.com - 2017, all rights reserved. This is why, as part of its digital strategy, the company wanted to boost the visibility of these offers on social media, and make it easy for employees themselves to make the most of social networks as a generator of business. “We were convinced that empowering employees as brand ambassadors was the right way for us to drive brand awareness and open up new business opportunities,” explains Sonia Morand, Marketing and Communication Manager. Toshiba TFIS’ employee advocacy and social selling program began with the launch of the Imprimer Dématérialiser (P
