Toronto Flower Company Uses Payfirma To Support Online Growth “I initially had sent in a support ticket at a ridiculous time outside of business hours, and the person who ended up replying to me was Michael, who I learned was the CEO of Payfirma. I have a lot of respect for a person who cares that much about his business.” — Patrick Gryciuk, Co-Founder, Toronto Flower Company The Background Toronto Flower Company was born after Olek and Patrick, brothers-in-law and business partners, were off buying suits for a wedding and got to talking. They were struck with an idea – why not sell luxury flowers online directly to consumers? Together, with their combined knowledge of online businesses and 15 years in the flower industry, they saw an opportunity to shake things up. Traditional online gian

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