Topps Tiles The Challenge Topps Tiles plc, the UK's leading tile retailer, wanted to gain a better understanding of what, in the eyes of their customers, differentiates their products from those of their competitors and therefore leads them to choosing Topps Tiles products. Topps Tiles asked Lucideon (which was at the time called Ceram) to carry out a benchmarking study of one of their current best-selling products, the Metro White tile, against competitors' versions in terms of visual and physical characteristics. What We Delivered Our team of materials experts developed a methodology to compare the Metro White tile and competitors' versions against twenty two characteristics, characteristics that customers are likely to consider and base their decisions on in-store. Weight, visual charac

Join for free to read