A major pharma company struggled with fragmented insights, ineffective digital investments, and inconsistent customer outreach. IQVIA introduced its Next Best platform, powered by five AI-driven algorithms that recommend the best customer, message, content, channel, and sequence. Integrated into CRM workflows, the solution guided reps in real time, improving engagement and personalization. Adoption exceeded 80% within weeks, leading to 10% more calls per HCP, 17% NBRx growth, and 2% TRx growth in eight weeks. This data-driven orchestration enabled faster, smarter customer engagement.

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