Case Study
Top library supplier achieves rapid ROI and 400% higher conversion rates through cart recovery programs
Top library supplier achieves rapid ROI and 400% higher conversion rates through cart recovery programs
Top library supplier achieves rapid ROI and 400% higher conversion rates through cart recovery programs with integrated Adobe Marketing Cloud solutions With the growing popularity of eBooks and the prevalence of the Internet for conducting research and communicating, the role of libraries today is changing dramatically. Many U.S. citizens are turning to public libraries in record numbers for free access to resources and activities, such as