ToneDen Event Announce Playbook - Lightning in a Bottle JoAnna Novak Apr 9, 2018 Watch DoLab's marketing director, Y2, chat with ToneDen. Lightning in a Bottle It began with a birthday bash in Los Padres National Forest, a hundred friends partying in the woods. That’s when Jesse “Y2” Shannon, Marketing Director at DoLaB, co-organized the event that would become Lightning in a Bottle, one of the most successful festival franchises in the country. Originally from Pennsylvania, Y2 moved out to California to do something creative — an understatement for what he’s part of with Do LaB.“That’s what we thrive on, that’s why we didn’t want regular jobs,” he tells ToneDen. “We build structures and cool stages and book music and create workshops — all to create a really powerful, meaningful experienc

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