Noise Pop Smashes Pre-Sale with ToneDen JoAnna Novak Mar 6, 2018 Back in the ’90s, when “indie” music was still young, Noise Pop was promoting it. What began as a “one-night showcase for local bands writing songs rich with guitars, melody, and noise” became a multi-day festival a la SXSW, featuring the likes of Modest Mouse, the Flaming Lips, and Neko Case. Even though Noise Pop has grown into an independent production company, Marketing Director Lamont Harper remains proud of its DIY roots. “Our mission statement is ‘championing independent culture since 1993,’” he tells me. “We try to live by that — music and culture. ”Harper’s been involved in every aspect of the music industry — creating album art, playing in bands, working at record labels — so he’s keyed into the lifecycle of an even

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