Case Study

To proactively plan the buyers journey, including creating new content and bring in more MQLs (Marketing Qualified Leads)

To proactively plan the buyers journey, including creating new content and bring in more MQLs (Marketing Qualified Leads)

Since February 1st, 2010, Cetera Financial Group has been using their collective knowledge and expertise to focus on the growth of their affiliated financial professionals’ practices by providing industry and marketing insight, technology, resources, and solutions integral for better helping clients pursue their financial goals. They are the second largest independent financial advisor network in the United States by number of advisors as well as the retail advice platform of RCS capital Corporation. Who is CETERA FINANCIAL GROUP? We were digital marketers, but we weren’t utilizing all mediums that we could and we weren’t resonating with our audience the exact way that we knew that we could. “ ” Eric Hansen; Director of Demand Generation CETERA FINANCIAL GROUP 4Thought M

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