Case Study
Meeting the Needs of the Next Generation with TV Anywhere, Anytime
Customer Success Story v1.0 Customer Success Story Jeffrey De Sarno Chief T echnology Office Access Communications Co-operative Meeting the Needs of the Next Generation with TV Anywhere, Anytime The traditional pay TV industry is making a big mistake. We continue to assume we can tell consumers how they want to consume TV. The fact is customers have been demonstrating to us what they want since the dawn of streaming a decade ago. We must ensure we are open to listening to them. It reminds me of the early days of the internet. I was new to the industry and excited about the growth of this new medium. But at the time, the Baby Boomers generation told me that the internet was just a game, a fad, and was reluctant to admit that the way people wanted content had changed. Now, the inte