Case Study
Times Square Application
Every year, more than 450 million people visit Times Square to experience a cultural mecca of Western civilization. This tourist hot spot in the heart of New York City is the number-one branding location in the world, with advertisers reaching a global audience. Bold messaging and vibrant images from graphic billboards hang off the sides of giant skyscrapers, hoping to captivate visitors every day. Lighting Up the Sky At the north end of T