Case Study Time Machine ® helps Folksam validate CRM automated campaign planning Enable testing of date-sensitive offer on “set date” for validity About Folksam Folksam is one of Sweden’s largest financial companies offering insurance and pension investments. Almost one in two Swedes is insured with Folksam and Folksam is Sweden’s biggest asset manager. Their vision is that people should feel secure in a sustainable world. Challenge: Time Shift testing for insurance CRM application to assure accuracy and validity of future campaign offering Folksam is developing and continuously deploying a CRM system where they present their sales people with a compr

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