? Mediavest | Spark is a full-service media agency based in Chicago, focused on helping clients with anything from content creation to technology & innovation. They partnered with Nudge to deliver deeper insight and efficiency on their influencer content campaigns for Delta Faucet. Here’s their story. Time for change: Shifting gears towards visibility Before Mediavest | Spark launched their influencer campaign with Delta Faucet, they knew that their key challenge was a lack of transparency and visibility over the performance of their campaigns. They partnered with Nudge to solve just that, seeking to understand what quality is and how to optimize towards it, as well as setting clear KPIs to inform them which partners and distribution sources to back going forward. The Challenges

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