ABOUT Mastermind T oys Founded in 1984 by brothers Andy and Jonathan Levy, Mastermind Toys began as a 300-square-foot shop in Toronto that sold educational software for home computers. Since then, it has grown into Canada’s Authority on Play: the nation’s biggest specialty toy and children’s book retailer with 68 locations and 2,300 associates coast-to-coast. It’s also a brand that takes the in-store experience very seriously, with extremely knowledgeable associates – a.k.a “Play Experts” – focused on creating memorable customer experiences and guiding shoppers to new trends and discoveries among the curated selection of specialty toys, books, puzzles, and games. Mastermind Toys sourced 9,000+ best practices from associates within two months of launching Nudge, fostering inno

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