Case Study

Timberlake drives use of marketing resources with the Widen Collective ?

Timberlake drives use of marketing resources with the Widen Collective ?

Pages 2 Pages

Timberlake drives use of marketing resources with the Widen Collective ?® Timberlake empowers their salesforce with self-serve access to sales literature, digital assets, and collateral. C.J. Fitzgerald Title: ? ?Marketing Communications Specialist Organization: ? ?Timberlake Industry: ? ?Consumer Goods Number of years as a customer: ? ?3 years Number of assets: ? ?2,755 Number of users: ? ?110 Problem Timberlake sales reps rely heavily on their marketing department for sales literature, digital assets, and marketing collateral to help communicate the value of Timberlake’s products. With a growing number of product launches annually and limited searchability of existing assets, their sales reps found it increasingly difficult to locate sales materials whe

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