Case Study

Tighter alignment of marketing and sales yields more leads, more opportunities, and more deals closed at LiveIntent

Tighter alignment of marketing and sales yields more leads, more opportunities, and more deals closed at LiveIntent

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Using emails sent by 750 top U.S. publishers and brands, LiveIntent helps more than 450 top brands deliver marketing and advertising messages to over 92 million unique, engaged people each month. According to Digital Marketing Manager, Scott Daily, the company built its first sales development team in order to have a dedicated group focused on lead generation and scheduling meetings with prospects for the sales team. However, a disjointed han

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