74 75 CASE STUDY: AO.COM Tiger: They look at things differently Established in 2000, AO.com is on a mission to become the leading European online retailer of electrical products, with a genuine desire to be at the forefront of online retail innovation. Central to its operation are specialist two-man delivery teams utilising a modern fleet of vans, rigid trucks and double deck trailers. Tiger focused on improving the truck’s aerodynamics, while also making the bodywork light, yet strong. Its solution included an entirely new aerofoil design, specially moulded to create smoother airflow around the vehicle in order to improve fuel efficiency and significantly reduce running costs. Tiger has supplied hydraulic moving deck double deck trailers for AO.com’s trunking fleet sinc

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