Goal With 70% of Ticketmaster’s affiliate traffic coming from mobile devices, and deep relationships with major video, social, and music platforms, they looked to capitalize on discovery intent, creating native integrations that would allow their users to purchase tickets directly from fan pages, concert listings, and music streaming apps. Ticketmaster’s proactive, “biz dev” approach to partnerships had already led to promising relationships with strong partners – and they looked to Impact to help them onboard and activate those partnerships. Since most of their partners’ activity happens in-app, they needed a mobile tracking solution that allowed them to accurately credit their mobile partnerships for the sales they drove. Outcome By integrating Impact’s API-based tracking, Ticket

Join for free to read