Thule ® eCommerce Manufacturere of Premium Vehicle Accessories Customer Success StoryOverview Thule is a global provider of premium vehicle accessories including roof racks, sports carriers, and other recreational products. As the recognized leader in the industry, Thule successfully sold its products through a network of dealers and distributors, but had one major challenge: Thule’s B2B eCommerce site had an adoption rate of 10% while other industry leaders showed rates near 80%. In order to maintain their position as an industry leader, Thule knew that its existing B2B eCommerce site would need considerable renovation. Challenge Annie Scopel, Director of North American Customer Service at Thule, was in charge with finding a suitable solution for the new eCommerce initiative.

Join for free to read