CASE STUDY HE ARSAYSOCIAL.COM HEARSAY SOCIAL, INC., © 2016 GOALS As a fraternal organization, community is a large part of what differentiates Thrivent Financial from firms that offer similar services, and social media was a natural extension of their community-based marketing. They see a strong correlation between time spent with representatives and customer loyalty, as well as increased assets under management. Thrivent wanted to empower

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