Case Study

Thorntons’ Triggered Emails from Fresh Relevance Account for Approximately 6% of All Direct Revenue

Thorntons’ Triggered Emails from Fresh Relevance Account for Approximately 6% of All Direct Revenue

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Epsilon House, Enterprise Road, Southampton Science Park, Chilworth, SO16 7NS hello@freshrelevance.com www.freshrelevance.com +44 (0)2031 67 67 67 @FRelevance Use of a range of Fresh Relevance’s features such as Personalization and Advance Countdown Timers 6% of all direct revenue comes from triggered emails Designed to re-engage the shopper and convert otherwise lost sales Background Starting from a shop in Derbyshire in 1911, Th

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