Success Story AccuStoreTM | Your stores from top to bottom lineTM 1 THE CLIENT Founded in 1971, Thorntons is one of the leading independent gasoline and convenience chain retail- ers in the US. Headquartered in Louisville, Kentucky, Thorntons operates over 170 gasoline and conve- nience stores, car washes and travel plazas in five states: Kentucky, Illinois, Indiana, Ohio, Tennessee and Florida. THE CHALLENGE The client had three requests: 1) help simplify in-store marketing execution, 2) help reduce marketing costs due to errors in judgment and 3) help ensure the ac- curacy of their store intelligence. They wanted to give the stores more time to focus on helping customers rather than worrying about if they received the right size signage for a POP campaign or trying to updat

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