CO-CREATION USING ANALYTICS HELPS REVERSE MORTGAGE ATTRITION This is our story of co-creating a solution with a leading Australian bank & BOOSTS CROSS-SELLINGHere’s what we co-created as a solution... It’s imperative for banks to retain their mortgage customers and take preventive measures to curb attrition as a result of re-financing. However, understanding when and how to target the right customers at the right time requires sophisticated predictive analytics models and effective retention strategies. As we know... The attrition rate among the bank’s home loan customers had been steadily increasing over a period of three years. The runoff rate of the bank’s loan portfolio hovered at 13 percent while the industry average was nine percent during this time. The bank leverage

Join for free to read