TIBCO whitepaper Executive Summary Today’s most mature, innovative, early adopters have successfully employed analytics and data science for a competitive advantage; They’re identifying insights in real time, acting on intelligence for informed decision-making, and realizing better business outcomes. These enterprises continually optimize and refine their businesses with agile decision models to outperform their peers, deliver amazing customer experiences, and ultimately win in their markets. With a single decision environment for diagnostic, predictive, and real-time analytics, static point-in-time reporting generated from traditional BI tools is transformed into a hyper-aware nerve center for rapid learning. The result is substantial net-new value and opportunity creation. W

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