Case Study
The ZenCity platform alerted city management to rising levels of negative sentiment and distrust
Case Study // Ashdod, Israel Ashdod, Israel, is a fast growing city and home to over 200,000 residents. As part of a larger, city-wide overhaul, the City is implementing a smart, green, public Bus Rapid Transit system (BRT). Despite the overarching vision to leapfrog Ashdod’s mobility and dramatically improve traffic issues in the city in the long run, as the construction phase of the BRT rolled out, the initiative started receiving significant pushback and caused growing friction between residents and the City Hall. The ZenCity Solution // Alerting the City to resident discontent ZenCity is a data analytics tool that automatically aggregates resident-generated interactions from different channels where residents are communicating about their city such as social media, c