The Yumi-LipAddict Case Study Boosting Sales and Followers in China Executive Summary Lipaddict, a New York-based beauty brand, was seeking to enter China’s market. Yet after eight months of selling their products in China, their sales were stalling, with several thousand units still sitting in a Chinese bonded warehouse. Unable to export their products back to New York, Lipaddict needed to find a new way to market and sell their products. Enter Yumi: a platform that enables global brands to launch and market their WeChat stores in under 10 minutes. Yumi is able to drive sales through social E-commerce, as their users can like, pin, share, and ultimately earn commission by promoting products. After switching over to Yumi, Lipaddict was able to significantly increase it

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