Case Study
Kiwi – internal Communications the interactive Way
Kiwi www.scala.com US l Canada l Netherlands l France l UK l Norway l Sweden l China l Japan The Challe Nge Kiwi is Norway’s second largest low-price grocery chain. It has about 450 stores in Norway, and in 2008 its revenues were 15.6 billion kr. ($2.4 billion US). Kiwi’s parent company is NorgesGruppen. Kiwi opens about 30-40 new stores each year, so there are always new employees who need information and education. In addition to new stores, the turnover of employees is quite high because Kiwi is a popular workplace for students and part-time workers. Running a grocery store can in many ways be compared to team sports. Teambuilding and communication are extremely important for success. As the “youngest” low-price grocery chain in Norway, Kiwi was ready for the challenge! Eve