THE VITALIS WATER BOTTLE EVOLUTION PACKAGING INNOVATION INSPIRED BY NATURE PROFILE CLIENT: VITALIS, SUPER BOCK GROUP COUNTRY: PORTUGAL OBJECTIVE: BOTTLE REDESIGN AND WEIGHT OPTIMIZATION CASE STUDY: PACKAGING INNOVATION INSPIRED BY NATURE OWNER: LOGOPLASTE INNOVATION LAB DATE: 2010 The whitebark pine, Pinus albicaulis, is a conifer tree native to the mountains of Western United States and Canada. It huddles at high elevations, buffeted by winds and bowed by heavy snow. One strategy for surviving such a harsh climate is the spiral fibers in the tree trunk that provide strength. Super Bock wanted a new PET water bottle for Vitalis, that would have strong brand identity and use less material. Logoplaste Innovation Lab used the Biomimicry methodology to tackle this challenge an

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