A consumer goods company, based in New York, USA AWS has both great capabilities and great complexities. We needed partner that would help us achieve superior performance, security, and administration. Ibex Labs has been indispensable as our web services expert. They are our critical-path AWS partner. Jeff Peck, CTO, S'well S’well Bottle CASE STUDY S’well Overview S’well is revolutionizing the way the world drinks water. The environmentally-conscious company is keen to reduce the excess consumption and disposal of disposable water bottles by producing beautiful, reusable, and, most importantly, eco-friendly drinking bottles. Challenge As part of an E-Commerce platform redesign, Swell required a highly scalable, automated hosting set up which scales up to peak deman

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