www.pythian.com | White Paper 1 THE TRADITIONAL DATA WAREHOUSE IS DEAD LONG LIVE THE DATA PLATFORM LYNDA PARTNER VP Marketing and Analytics as a Servicewww.pythian.com | White Paper 2 There is no longer any debate—data is the secret to many business improvements, including: • insights for better decisions based on data • 360-degree view of customers to enhance the customer experience • more targeted marketing • development of new products and new revenue streams • cost optimization • predictions on what to do next • ROI measurements • corporate performance tracking • regulatory compliance But the traditional repository of integrated data, the data warehouse, is currently under siege from a number of sources. It is feeling pressure from data, users and budgets—a triple threat

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