Case Study
The Thrasher’s French Fries Experience
“I’m saving oil, I’m saving energy, I’m saving service calls. I’m even saving fryers!” Thrasher’s French Fries has been an icon on the Ocean City, MD boardwalk since J. T. Thrasher served up the first batch from a window at the city pier in 1929. After 85 years Thrasher’s French Fries still offers only one item, made the way it’s always been made. Les Morris started working there in 1974 at age 16. Two years later he was running the pla