Case Study

The Chicken Licken Experience

The Chicken Licken Experience

Pages 1 Pages

George Sombonos started Chicken Licken restaurants in Johannesburg with one store and four Henny Penny pressure fryers. Thirty years and 250 stores on, Chicken Licken trails only KFC in South Africa and is the number one non-American owned fried chicken QSR in the world. Over the course of the restaurant’s success, two things never changed: the logo and the partnership with Henny Penny. “In order to keep current customers and attract new o

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