Case Study

The Super Retail Group Looking Toward A Super Retail Future

The Super Retail Group Looking Toward A Super Retail Future

Pages 6 Pages

The Super Retail Group. Looking toward a Super Retail future.Dexion Case Study – The Super Retail Group The Super Retail Group in New Zealand is experiencing strong growth. Their flagship brand, Super Cheap Auto, has grown from nothing to 43 stores in just nine years. Last year, the group launched a second brand, Fishing Camping Outdoors (FCO), with 13 stores open at the time of writing. By the end of 2011, it was clear to Super Retail, an

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