Case Study
The struggle to strengthen dealerships’ reputations and retain at-risk customers
https://www.creekmoremarketing.com/ In the highly competitive automotive market, retaining customers is as difficult as acquiring them -- and neither are exactly a piece of cake. O’Brien Auto Group needed a deep understanding of their customers in order to keep them, as well as a strong online reputation to stand out to prospects in local search. The solution to both problems? More online reviews. O’Brien Auto Group had a customer review strategy in place already, but they weren’t generating the results they needed to have a competitive advantage online. O’Brien Auto Group had tried several review generation solutions, including one within their CRM that proved to be extremely ineffective. “We’ve been fighting the review battle for years. We went every which way and looked outside