Case Study

The spam problem is especially dramatic for the pharmaceutical industry

The spam problem is especially dramatic for the pharmaceutical industry

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CUSTOMER SUCCESS STORY The spam problem is especially dramatic for the pharmaceutical industry, not just because pharmaceutical themes are one of the most frequent advertorial email topics. Even the research and development division at Merz Pharma had to suffer from the ongoing annoyance. The spam and virus protection solution implemented previously by management was no longer capable of handling the problem, which had grown. “Until now, our email security process has focused on filtering email attachments for viruses,” reports Alexander Hess, IT Administrator at Merz Pharma. “Spam mails in general don‘t have attachments, so our criteria were not suitable for sorting out advertorial messages. The analysis of an email‘s content is much more important to determining if the

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